A weighted average 13% increase on the company's standard bar, king-size bar, six-pack and vending lines is effective immediately. During the four-week period ending February 24, 2008, existing customers may, based on their historic order patterns, order and take delivery of up to eight weeks of inventory of these items at current prices.
The changes approximate a 3% price increase over Hershey's entire domestic product line and will help offset increases in areas of the company's input costs, including raw materials, fuel, utilities and transportation.