"Baskin-Robbins is the world's leading ice cream shop with operations in more than 30 countries," Colwell said. "In his expanded role, Carlos Nunez will be able to combine his broad expertise and our international experience to strengthen our marketing initiatives toward the fast growing and highly influential Hispanic population in the United States."
Nunez said of his new responsibility, "Being both a U.S. citizen and a Hispanic immigrant myself, I am in awe of the incredible variety of cultures that have assimilated thoroughly into one beautiful melting pot that is America. Since Baskin-Robbins is 'America's favorite neighborhood ice cream shop,' it means a lot to me to have this new assignment where I will have the opportunity to grow the brand in the country where it was founded and where its roots were established."