Each of the company's brands currently offers lower-calorie "Better For You" menu options. Its Taco Bell restaurants offer a Fresco Menu, including nine items with 9g of fat or less, many of which are lower-calorie options. KFC currently offers lower-calorie Sandwiches, Snackers, side items, salads and Tender Roast Chicken, and plans to introduce Kentucky Grilled Chicken early next year. Pizza Hut currently offers a number of lower-calorie menu options, including Fit 'N Delicious lower fat pizzas, and will begin offering The Natural in December, a pizza made with all-natural ingredients, including a multigrain crust, all-natural old world sauce, all-natural mozzarella cheese and natural toppings free from artificial colors, flavors or preservatives such as naturally preserved Italian sausage, pepperoni without added nitrates and nitrites and 100% real beef with no fillers. Long John Silver's will begin offering a new Freshside Grille menu next month, which features grilled shrimp, salmon and tilapia, along with mixed vegetables and rice.
As part of a broader Health and Wellness effort across the U.S., the company also announced a new policy not to advertise its products on television programs specifically aimed at children under 12 years old. It also will continue to provide full nutritional information on its websites and in brochures, available upon request, at its restaurant drive-thru windows and in-store ordering counters. Additionally, the company will launch national online exercise programs, featuring renowned University of Louisville men's basketball coach Rick Pitino, to help educate consumers about maintaining a balanced lifestyle. In early 2007, both Taco Bell and KFC were pioneers in switching to cooking oils with 0g trans fat per serving. Each of the company's brands is looking at ways to reduce sodium and making continuous improvements to the nutritional profile of its products.