The Organic Trade Association (OTA) agreed. "For the first time, there will be consistent standards and labeling for all organic products marketed in the United States," stated Katherine DiMatteo, OTA executive director. "No longer will there be questions concerning what 'organic' stands for, or whether the process has been certified."
However, the food industry is wary that consumers will view organic as superior in quality and safety to conventionally produced foods. The Grocery Manufacturers of America requested a USDA survey of consumers to determine the degree of understanding of the "organic" label.