The joint venture, based in Broomfield, Col., serves as a strategic growth platform for both companies to further extend their global reach by leveraging each other's established innovation, technology, manufacturing and distribution capabilities over time.
Hero/WhiteWave brings together the natural and organic brand leadership of Dean Foods' WhiteWave division with Hero's history and strength as a leading global jam producer and leader in chilled fruit solutions and infant nutrition. Together, they will introduce American consumers to new innovative chilled fruit products that made Hero a leader in its respective markets in Europe.