PF Exclusive: Trends in Protein Intake: Attitudes and Behaviors
Consumers are slowly becoming more aware of and knowledgeable about the benefits of protein in the diet, recognizing the important role it plays in helping manage hunger, sustain energy levels and maximize performance.
Recent formulation and organoleptic improvements have helped soy expand its appeal to include carnivores. Consumers are intrigued by the widely purported health benefits, as well as the suitability for vegetarians and those with allergies. This suggests there are ongoing opportunities for industry players to capitalize upon.