January 14/Florham Park, N.J./Prepared Foods magazine --  PureCircle appointed former Tate & Lyle sales and marketing vice president Jordi Ferre to the position of vice president and general manager, PureCircle USA.  

Jordi will be responsible for spearheading the commercial development of Reb A in the United States. His appointment follows the FDA’s issuance of a no objection letter in December, which gave high-purity Reb A Generally Recognized As Safe (GRAS) status, allowing high-purity Reb A to be adopted as a key ingredient in mainstream food and beverage production and across entire product ranges. Food and drink manufacturers in the U.S. are already using high-purity Reb A as a sweetener ingredient.