With the Post buy, it now sells Post's popular Honey Bunches of Oats and other iconic cereal brands such as Post Raisin Bran, Grape-Nuts, Spoon Size Shredded Wheat, Pebbles and Post Selects.
"People are trading down in these recessionary times, but some consumers like their brands," said John Staszak, an analyst with Argus Research.