PepsiCo Names CMO
At PepsiCo, Beraud will be responsible for developing global marketing strategies for PepsiCo's vast portfolio of brands to drive long-term growth and innovation. Her responsibilities will include uncovering consumer insights through the most current approaches to give the company's brands a jump on the latest consumer trends; providing leadership in determining the style and functionality of packaging based on consumer needs; further developing the capabilities of PepsiCo's best-in-class marketing organization; coordinating marketing efforts across agencies; and working closely with functional leads in research and development, finance, sales, operations and the company's business sectors.
"We have some of the world's strongest brands and some of the world's greatest marketers, but never have we integrated our marketing efforts in a holistic, global and disciplined fashion across the PepsiCo enterprise," said Nooyi. "Jill has a proven track record of building brands and delivering profitable sales growth through innovative marketing. Her experience overseeing the entire Limited Brands portfolio, as well as her consumer goods background, will enable us to integrate our brand marketing efforts and stay ahead of macro consumer trends with a deeper level of sophistication."
Prior to her role as chief marketing officer of Victoria's Secret, Beraud was executive vice president and chief operating officer of marketing for Limited Brands' portfolio including Bath & Body Works, C.O. Bigelow, Henri Bendel, Express, Limited Stores and Victoria's Secret. There, she implemented an integrated marketing strategy which tripled store performance and reversed earlier traffic declines for Bath & Body Works. She also redefined the Express brand positioning and executed a fashion launch strategy contributing to 4% growth during the holiday season after two straight years of declines.
Before her time at Limited Brands, Beraud worked in licensed products, advertising, and management and consulting. She also spent five years in brand management at Procter & Gamble early in her career. She received a Master of Business Administration, Marketing & Strategic Planning from Wharton School of the University of Pennsylvania and a Bachelor of Science from Boston University.
From the December 5, 2008, Prepared Foods e-Flash