"In less than six months Skinny Water has been embraced by millions of customers who are searching for great-tasting flavored water that provides functional benefits, and most importantly zero calories and zero sugar. As we go forward, we'll expand our flavor offerings, and look to use the Skinny trademark in other beverage categories, such as ready-to-drink teas and coffees."
Wilson entered the soft drink industry in 1969 as route salesman for Pepsi-Cola, and worked his way up to branch manager. He joined the Coca-Cola family in 1977 as a financial analyst with Coca-Cola Bottling Company of New York. Over the years, he held various positions within Coca-Cola Bottling Company, rising from division manager to vice president/general manager of the New Jersey division. In 1985, he became the president and chief operating officer of The Philadelphia Coca-Cola Bottling Company. Wilson led the company to become the fourth largest Coca-Cola bottler in the country.