"Kraig is a dynamic leader and accomplished trade association executive with more than 25 years of experience in the food and public policy arenas," said AFFI board chairman James E. Matthews Jr. of the H.J. Heinz Company. "Kraig's passion for the food industry, his bipartisan approach to advocacy and his keen communication and management skills made him the ideal choice to lead our association. We are excited to begin this new chapter for AFFI and believe Kraig's experience and leadership will be a tremendous asset in furthering the objectives of the frozen food industry."
Naasz currently serves as senior advisor to Washington² Advocates, a government affairs, communications and strategic consulting company with offices in Washington, D.C., and Bellevue, Wash. Naasz previously served as president and CEO of the National Mining Association, where he secured enactment of the first major reform of the nation's mine safety laws in over 30 years and aided the mining industry in achieving its safest year ever in 2008.