April 21/Erlanger, Ky./Marketwire -- WILD Flavors Inc. (WILD) has developed an acid-stable, naturally derived blue color additive for use in food and beverage applications. This product complements WILD's full line of Colors from Nature(R) with a brilliant blue color.
Long considered a "Holy Grail" of the color industry, there has been consistent demand for an acid stable blue color additive for food and beverages. WILD claims it will be the first in the U.S. to provide a naturally derived blue color additive that is fully suitable across most food and beverage applications. WILD's development involves natural ingredients for a blue color additive that is acid-stable with a pH range of 2.5-8.0. The current FDA-compliant blue color additives offered within the industry are only stable when applied in neutral pH products (pH 5.5-7.0).