Formulation Challenge: Adding Fun and Health to Hot Cereals
Although adults expect instant oatmeal to be quick and nutritious, children want something fun to eat. Keeping both sides happy is the job of the product developer.
When it comes to instant hot cereal add-ins, food formulators rely heavily on the ingenuity and technical know-how of suppliers. Ingredients such as grains, fruit pieces, flavorings, vitamins and minerals play an important role in the creation of hot cereals. For kids, add a liberal dose of “fun” shapes/ingredients, and you have a steaming hot winner.