PF Exclusive: Insights, Reinvention Key to Manufacturer, Retailer Success
“Without question, it’s tough out there, and it’s going to get tougher,” stressed Thom Blischok, president of Consulting and Innovation for Chicago-based information Resources Inc. (IRI).
Kicking off the March 24 general session of the IRI Reinventing CPG and Retail Summit: Insights to Impact, held March 23-25 at the Wynn Las Vegas, Blischok also told a packed audience of consumer packaged goods manufacturers and retailers that it is time for manufacturers and retailers to reinvent operations. The story for 2009 will be all about redefining how to go to market, he said. Among the critical factors for success during these difficult economic times will be consumer insights that help manufacturers and retailers understand and address the changes occurring in shopper behaviors.