May 13/Orlando, Fla./Business Wire -- Nielsen research shows that more than half (56%) of consumers eat dinner at home more often than before the economic downturn and nearly the same percentage are eating dinner less often at restaurants. More than one-third (37%) of consumers surveyed report going to bars or clubs less often.
"While alcohol beverages are sometimes thought to be 'recession proof,' we're seeing significant evidence of changes in consumers' dining and buying habits," said Danny Brager, vice president, group client director, Beverage Alcohol, The Nielsen Company. "Consumers are clearly focused on value and in many cases, altering their shopping behavior in order to get the most for their money. It remains to be seen if these changes are temporary or exactly how long the 'economic hangover' will last once we come out of recession."