May 18/London/Daily Mail --Big brands are in the firing line from the Food Standards Agency's (FSA) tough salt-reduction targets, including Kellogg's corn flakes. Health campaigners claim that more than 7,000 people are dying earlier than necessary each year because they eat too much salt. Average daily salt consumption is 8.6g. The recommended daily limit is 6g.
However, manufacturers, including the Federation of Bakers, argue that the public is not prepared to accept the change in taste that will result from using less salt. They also claim that salt operates as a useful preservative. The FSA has published salt-reduction targets for 2012, concentrating on bread, meat products, breakfast cereals and convenience foods.