April 8/Health Business Week -- DNA Beverage Corporation announced the hiring of Jeff Martin as regional vice president -- Midwest Division. He joins DNA Energy Drink after having built brands for over 27 years.
From his start in Michigan with Dannon Yogurt, Martin has been instrumental in launching and helping develop brands like Clearly Canadian, Spalding Sport Refresher and Kwencher. He was highly instrumental in the early stages of Xyience Energy Drinks success. His Division with the efforts of his team ranked number one in sales for the entire length of his career at Xyience Incorporated.