September 17/Chicago/PR Newswire -- With obesity fears a constant concern, many are striving to eat better, seeking affordable better-for-you food options. Whole grain products have certainly hit that sweet spot, and shoppers now have many options across food and beverage sectors. According to recent research from Mintel Global New Products Database (GNPD), more than 3,700 products were launched since 2005 with a "whole grain" claim in the United States.
David Browne, senior analyst at Mintel notes, "2010 has been particularly strong so far, with 651 whole grain products launched across all food categories in the United States. At this rate, 2010 should be the biggest year ever in terms of total whole grain product launches."