October 14/Chemical & Chemistry Business -- Blue Pacific Flavors has hired industry veteran Chris Long as executive vice president and general manager of the company's manufacturing and flavor processing at corporate headquarters in City of Industry, California.

In his new role, Long is responsible for solidifying and growing business in Blue Pacific's North American markets while leveraging the company's core strengths and leadership in true-to-fruit flavor authenticity with its exclusive hortRealfruit flavor technology developed through a license agreement with Plant & Food Research New Zealand (formerly HortResearch).