November 2/Chicago/Business Wire -- Based on expectations of continued contraction in the restaurant and bar industry in 2010, foodservice consultancy Technomic has issued its forecast for beverage alcohol sales in those channels. Total alcohol sales in all away-from-home venues are expected to decline 2.5% in 2010. The biggest declines will be seen in casual full-service restaurants and high-end white tablecloth restaurants.
"Our outlook for alcohol sales is based upon continued weakness in restaurant traffic and further consumer frugality," stated David Henkes, vice president at Technomic and director of the firm's on-premise practice. "The overall share of visits that include alcohol has been on a downward slide for several quarters. While next year won't be quite as bad, we don't think we'll begin to see real growth in consumer spending on alcohol again until 2011."