On the Street -- Baskin-Robbins Names VP of Marketing
October 6/Canton, Mass/PRNewswire -- Baskin-Robbins announced two key additions to the company's senior management team. Sue Thirlwall joins the company in the newly created position of brand operating officer, and Brad Wahl joins the company in the newly created position of vice president of Marketing USA. Each will report directly to Srinivas Kumar, chief brand operating officer for Baskin-Robbins Worldwide.
Thirlwall brings more than 30 years of operations and retail experience to her new role on the Baskin-Robbins senior management team where she will lead day-to-day operations and marketing initiatives. In her new position, she will lead the brand and the franchise operations group to further improve processes, systems and procedures with a focus on providing an outstanding customer experience. Thirlwall has spent the majority of her career leading and advising franchisees in all areas of the foodservice business. She joins Baskin-Robbins from YUM! Brands where she served as the national director, Franchise. She also held senior level positions to drive restaurant readiness and operations at Pizza Hut. Prior to YUM! Brands, Thirlwall worked at Deloitte and Touche as a Management Consultant and Manager. She received an MBA from Harvard Business School and a bachelor's degree in business administration from University of Southern California.