On the Street -- Diageo Names Global Tequila President
October 22/Marketing Weekly News -- Diageo appointed Maggie Lapcewich to the role of president Global Tequila, effective November 15th. In this role, Lapcewich will be the single point of leadership accountability for the global tequila business encompassing Cuervo and Don Julio. She will be responsible for all aspects of the global tequila business from strategy to execution. Lapcewich will continue to serve on the North America Executive Team, reporting to Larry Schwartz, president of Diageo USA, while also working closely with the other regional presidents.
Over the past few years, Diageo has made significant progress in developing a comprehensive and strategic global tequila strategy. Through the creation of this role, the company will continue to further advance its strategy and relationship with Casa Cuervo, JCI and the Don Julio joint venture.