October 22/Science Letter -- With an expanding ethnic population calling the U.S. "home," a new Mintel report shows sales of ethnic foods have climbed steadily since 2004, set to reach a record high of $2.2 billion in 2009. In addition, Mintel forecasts solid growth of nearly 20% from 2010-14.
Mexican/Hispanic foods represent the largest segment of the ethnic foods market, with nearly two-thirds (62%) of sales. In fact, Mexican food has become so mainstream, it is hardly considered ethnic anymore. Nearly six in 10 respondents say they have cooked Mexican food in the past month. However, it's the Asian and Indian food segments that are driving the market's growth, with 11% and 35% growth, respectively, from 2006-08.