December 9/Minneapolis/Business Wire -- General Mills announced a public commitment to reduce sugar in cereals advertised to children to single-digit grams of sugar per serving. The initiative is in place and progress has been made, the company said, "with further reductions to continue until single-digit levels are reached on all cereals advertised to children."
"Ready-to-eat cereals, including presweetened cereals, account for only 5% of the sugar in children's diets," said Jeff Harmening, president of General Mills' Big G cereal division. "Still, we know that some consumers would prefer to see cereals that are even lower in sugar, especially children's cereals. General Mills has responded, and we are committing to reduce sugar levels even more."