Article: Cereal Bars Target Health and Convenience -- September 2009
William A. Roberts, Jr., Business Editor/New Media
Editor
The cereal bar category has seen something of a
shift away from its natural and organic origins, as a 2008 Mintel report has
found the rising cost of grains and rice, not to mention manufacturing costs,
are taking their toll. However, the category continues to see a strong number
of introductions, thanks in large part to that same consumer trend toward
naturalness, as well as the healthy positioning of many of the category’s
products.