On the Street -- Unilever Removing Hydrogenated Oils
July 27/Englewood Cliffs, N.J./Business Wire -- Unilever announced that its entire soft (tub) spreads portfolio in the U.S. will have no partially hydrogenated oils and therefore no trans fats per serving by the second quarter of 2010.
After an extensive three-year research and development effort, Unilever has begun removing the partially hydrogenated vegetable oil from I Can't Believe It's Not Butter!, Brummel & Brown, Shedd's Spread Country Crock and Imperial soft spread products sold in tub formats, thereby eliminating the artificial trans fats in these products. The company committed to doing so while ensuring that the saturated fat content of these spreads remains as low as possible (2g or less per serving), consistent with dietary guidance to limit saturated fat intake. Product taste and performance will not change.