July 31/Lab Law Weekly -- Supermarket shoppers continue to reap sizeable savings on products throughout the store when choosing the retailer's brand, but it also seems the price difference vs. national brands is not their only motivation.
Despite an increase in couponing and price promotion by national brands, the latest market basket research by the Private Label Manufacturers Association (PLMA) documents that shoppers can still lop 30% off their grocery bill by purchasing store brand products in their weekly trips to the supermarket. The savings were virtually identical by percentage to results from a similar study released by PLMA four months earlier.