February 8/Buenos Aires, Argentina/States News Service -- Pepsi-Cola has become Pesi in Spain, as the soft-drink brand capitalizes on the fact that many Spanish speakers have trouble pronouncing the second "p" in Pepsi, Advertising Age reports.
A new commercial-within-a-commercial features Spanish soccer player Fernando Torres who cannot correctly say Pepsi on camera. After repeated takes, Torres tears the second P from a Pepsi logo and informs the director that everyone he knows says "Pesi."