Hitting the Shelves: Heat, Grab and Go -- February 2010
Kellogg’s has extended its
presence in the breakfast category with the introduction of Cinnabon Original Cinnamon
Bars. These microwavable bars are naturally and artificially flavored and said
to contain a blend of Cinnabon’s trademark, cinnamon-fresh baked flavor and
melt-in-the-mouth frosting. Kellogg’s Cinnabon Original Cinnamon Bar could
serve as a small indulgence for customers trading down from purchasing
breakfast or snacks out of home. Furthermore, as consumers increasingly demand
convenient food products, the heat, grab and go format of the Cinnabon Original
Cinnamon Bar is appealing. Each carton contains six 1.3oz bars; the range also
includes a caramel variety.
Information in this
column is from the Global New Products Database, the premier source of global
product intelligence, published by Mintel International Group; 351 W. Hubbard,
8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail
mhollihan@mintel.com.pf