Hitting the Shelves: Going Global -- February 2010
Innocent, a smoothie company, has launched a
range of vegetarian prepared meals in the UK. These high-fiber meals are served
in a microwavable “pot” and contain
chopped vegetables, whole grains and sauces; they also are low in fat and sodium. Varieties include Thai Coconut
Curry, Tuscan Bean Stew, and Pea & Broccoli Rice.
Specially
formulated to be eaten with warm milk, a new variety of cereal has been
launched under the Special K brand in Portugal and Spain. The whole-grain
cereal is said to have only 2.5% fat per serving and be rich in vitamins B and
C. Market research suggests 57% of consumers in Portugal prefer to eat their
breakfast cereals with warm milk, a statistic that has risen in the past few
years, while only 27% prefer cold milk. This regional effort is interesting,
because it is trying to open up new markets for an established product; the
cereal is suitable for consumers who wish to have a warm, low-fat breakfast
that may be healthier than a traditional, cooked breakfast.