January 21/Entertainment & Travel -- The Gatorade Company, a division of PepsiCo, announced Andrea Fairchild as its new vice president of brand marketing. Fairchild joins PepsiCo after 10 years at Nike, where she was responsible for driving global business growth for the company's Women's Training category.
In her new Gatorade role, Fairchild will help guide and implement the brand's overall strategic vision, beginning with the spring 2010 launch of the G Series, a new line of products supported by the latest science and developed in collaboration with the world's greatest athletes to provide fuel, fluid and nutrients before, during and after activity. She will also help Gatorade identify future innovation opportunities that will expand the brand's portfolio of sports performance solutions as well as lead Gatorade's move into sports performance retail channels.