May 12/Food Weekly News -- Starbucks Coffee is celebrating the introduction of three new Starbucks ice cream coffee-free* flavors, inspired by popular beverages from its coffeehouses, with a national study uncovering what Americans' ice cream flavor preferences say about their personalities. Starbucks versions of classic vanilla, chocolate and strawberry flavors -- Vanilla Bean Frappuccino®, Signature Hot Chocolate® and Strawberries & Creme Frappuccino® ice creams -- help to extend consumers' Starbucks Experience outside its retail stores.
Starbucks® ice cream commissioned StrategyOne and Food-ology researcher and behaviorial food expert, Juliet A. Boghossian, to author the "What Flavor Are You?" survey, helping to uncover surprising findings about Americans' ice cream preferences and what their favorite flavor says about them.