The survey found that one-third (33%) of respondents subscribed to receive emails/recipes/coupons directly from food manufacturers/companies, a six percentage point increase from Deloitte's "2008 Consumer Food Safety Survey."
"Today's consumers are using the Internet to not just find nutritional and safety information about the foods they eat, but to find the best value for their dollar," said Pat Conroy, Deloitte's vice chairman and consumer products practice leader in the United States. "If this recession has taught us anything, it's that we don't necessarily have to sacrifice quality for value -- and consumers have figured that out by uncovering the wealth of product promotions and other marketing messages available on the Internet."