June 28/Plano, Texas/PRNewswire -- PepsiCo's Frito-Lay North America business unit announced the introduction of two new Lightly Salted varieties of chips. Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay's Lightly Salted potato chips, which were launched in 2000 in select markets but expanded to national distribution beginning in 2010. With at least 50% less sodium per one ounce serving than their original counterparts, Lightly Salted varieties provide consumers concerned about sodium with lower sodium options.
"The number-one request from consumers is for lower-sodium versions of the snacks they love most. However, they are unwilling to compromise on taste," said Ann Mukherjee, chief marketing officer, Frito-Lay North America. "Lightly Salted meets that consumer need. We will continue to build on this effort and look to deliver even more great-tasting options for those consumers focused on sodium."