July 15/Chicago/Business Wire -- Based on a model developed in the 1960s by researcher Everett Rogers, Technomic has found that consumers who are first to buy the latest technologies - from smartphones to social media apps -- are also avid restaurant patrons.
Using a modern set of technology adoption attributes in a survey of 1,000 U.S. consumers, Technomic found that, when it comes to using cutting-edge tech products and websites, 8% and 15% of respondents can be described as "Innovators" and "Early Adopters," respectively. These leading-edge consumers are also big on restaurants, representing an important heavy user group. Some 83% of Innovators and 72% of Early Adopters order from a fast food restaurant at least once a week, compared to 56% for consumers on average.