Claims Validations as Part of New Product Development & Introduction (NPDI)
Nutritional claims regulation has many beneficial effects. It provides a higher level of consumer protection against false, misleading claims and can harmonize legislation across regions, such as EU regulation already does, to facilitate trade. Claims such as “reduced salt,” “energy free” and “high fiber” already exist as standards in EU regulation. In the U.S., there is great need for such automatic, immediately recognized claims validation.
In his R&D Seminar-East presentation titled, “Automating the Nutritional Claims Validation Across the NPDI Process,” Carlo Colombo, CEO, Selerant Corp., expressed the need for “leverage on nutritional claims to deliver consumer-relevant products.” He says the NPDI process can be streamlined with claims automated validation. This means regulatory compliance management, the main objectives of which have to do with ingredients, requirements, compliance rules and labeling.