The effort was so successful that DEWmocracy 2 is now underway, with three new Dew flavors (Distortion: Dew with lime; Typhoon: Dew with tropical flavors; and White Out: Dew with citrus). Now on market shelves, all three are the result of “a partnership...with 4,000” of the “DEW brand’s most loyal fans.”
Footprints in the Sand
Sustainability efforts in the food industry have run the gamut, from reducing the carbon footprint of transporting foods and beverages, to biodegradable packaging, even to recent announcements of edible packaging innovations. However, a recent introduction takes the move a step further, by promising it is actually carbon-negative.