May 20/Marketing Weekly News -- Cobalis Corp., a specialty pharmaceutical, nutraceutical and preventive healthcare product development and marketing company, announced the appointment of Martin Marion as chief executive officer. Marion is a seasoned strategic planning and marketing professional with a proven track record of bringing new products to market. He will assume responsibility to accelerate the marketing of PreHistin - the company's flagship anti-allergy product - and coordinating various other revenue-generating programs.
Marion was formerly chief marketing officer for Cobalis Corp. from 2003-2006 and has extensive knowledge of PreHistin's competitive advantages. For the past year, Marion has consulted to the company as Cobalis prepared to launch PreHistin to the more than 60 million allergy sufferers in the United States.