On the Street: PureCircle Launches Stevia Institute
May 26/London/London Stock Exchange Aggregated Regulatory News Service -- PureCircle has created the Global Stevia Institute, which will launch in June. The institute will promote accurate, credible and consistent information and resources about stevia to health professionals, consumers and the food industry at a time when the momentum for stevia sweetened products continues to grow.
Serving as its executive director will be Keith-Thomas Ayoob, Ed.D., RD, FADA. Ayoob is a practicing paediatric nutrition specialist with more than 25 years of experience. He is also associate clinical professor of paediatrics at the Albert Einstein College of Medicine, New York. He will lead a team of scientific advisors from around the world to better educate the public about stevia, how it can fit into today's diet, and the current science behind the plant-based sweetener.