Whether used in a smoothie, snack bar, yogurt, baked good, beverage or any number of other products, whey protein continues to play a vital role in the ingredient profile of many of today’s product innovations. In today’s tough economy, the consumer is demanding more value from their food and beverage purchases. According to a Mintel report, the vast majority of U.S. consumers read nutrition labels before making a purchase.1 Using whey protein in food and beverage products will continue to be a popular way for manufacturers to provide that extra value to the consumer.
Whey protein, a natural dairy protein, can help boost the nutrient value of many products. It offers flavor and functional properties to help food and beverage manufacturers improve texture, emulsify and stabilize, or extend the shelflife of their products.