May 5/Food & Beverage Close-Up -- Burger King Corp. announced the appointment of Natalia Franco as executive vice president and global chief marketing officer, effective May 17.
In a release, the company noted that in this executive leadership position, Franco will be responsible for the its global marketing function, overseeing product innovation, consumer insights and the development, implementation and communication of the Burger King brand's marketing and advertising strategies worldwide. She will be based in the company's world headquarters in Miami, Fla., and will serve on the company's global executive team, reporting to John W. Chidsey, chairman and chief executive officer.