Without changing the crunchy, oven-toasted flavor of Rice Chex, General Mills replaced barley malt syrup with molasses resulting in a gluten-free cereal. The company has taken the requisite steps to prevent cross-contamination during production and tested the new formula based on proposed FDA standards. Rice Chex cereal calls out its gluten-free status on new packaging that will be available soon on store shelves nationwide. One serving of Rice Chex still clocks in at 100 calories, contains 2g of sugar, 0.5g of fat and delivers a good source of whole grain with at least 8g per serving. Suggested retail price is $2.99. Rice Chex cereal also offers consumers convenient recipes that can be made without gluten-containing ingredients onwww.Chex.com.
"This is a revolutionary step forward for consumers who want easy and affordable access to gluten-free food options," said Rohan Thakur, Chex cereal marketing manager. "General Mills and Chex recognize the growing consumer demand for gluten-free products, and we're pleased to make Rice Chex, a classic American breakfast offering, available to more people. We are also proud to partner with Celiac Disease Foundation (CDF) to further generate awareness for celiac disease. CDF is a true leader and real-time resource for thousands of individuals in the gluten-free community, and we hope our support will only raise the level of awareness nationwide."