Vegans are getting a new face--men in their 40s and 50s who have switched to veganism to look better, live longer and feel healthier. The Boston Globe (March 24, 2010) reported on this trend, which focuses on the positive health benefits of dumping meat from the diet. Dubbed “hegans” by some, these men are changing the way veganism is viewed by many. Some famous hegans include Toby Maguire of Spider-Man fame and singer Thom Yorke of the band Radiohead. Many of these men embrace healthy remakes of meaty staples, such as avocado Reuben sandwiches or faux meatloaf.
Pasta is consumed frequently by hegans, who often live very busy or even athletic lifestyles. The diet appeals to single men who cook for themselves, but some are also family men, who have convinced their spouses and children that veganism is the way to more energy and a healthier life.