Gluten-free sales in natural foodstores, per SPINS, have grown from $229 million in 2007. In 2008, they reached $280 million (a 22% rise) and jumped to $320 million in 2009 (a 14% gain) in the natural store segment.
However, the growth has been nearly as strong in mainstream food, drug and mass merchandiser (FDM) outlets. Gluten-free sales in FDM in 2007 stood at $697 million, grew 18% to $821 million in 2008 and managed another year of double-digit dollar sales growth (11%) amid the worst economic crisis in decades to reach $914 million in 2009.