August 13/Hamilton, Bermuda/Business Wire -- Bacardi Limited announced Stefan Bomhard has been named regional president of Europe, Middle East and Africa (EMEA), responsible for this area's commercial operations for the company's internationally known portfolio of premium spirits. Bomhard joins Bacardi from Kraft Foods, where he was president for Kraft's large European coffee business, based in Zurich. He will join Bacardi on October 1 and will be based in Geneva, Switzerland. Bomhard will also be a member of the Bacardi Leadership Team.
Prior the takeover of Cadbury by Kraft Foods in Spring 2010, Bomhard was chief commercial officer for Cadbury, with worldwide responsibility for the marketing, category and sales functions of the chocolate, gum and candy brands, a position he held since 2009.