The company Two Moms in the Raw creates raw snacks with a focus on delivering healthy foods with an appealing taste and texture. The Gluten Free Pesto Sea Cracker is gluten-, dairy- and wheat-free, and contains ingredients such as flax seed and kombu (a sea vegetable). Mintel reports that, even amidst the current economic downturn, purchasers of natural/organic products have not changed their purchasing habits, which is likely due to this consumer group’s commitment to good health. The crackers are packaged in a simple, flexible stand-up pouch, with a plastic window. The front of the package clearly states what the product does and does not contain, which is on-trend, as consumers demand more real data, in lieu of symbol overload.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail firstname.lastname@example.org