While just about everybody enjoys beginning a restaurant meal with a starter of their choice, the tight economy means consumers often are foregoing their favorite appetizers to lower the check total. That means that, to jump-start interest in appetizers, operators have to up the ante on variety, flavor, health and uniqueness. Fun finger foods that enhance the overall dining experience can help consumers justify the higher cost associated with purchasing starters before the meal.
Technomic’s latest appetizer study, part of its recent “Left Side of the Menu” series, uncovered some interesting findings about what restaurant-goers are looking for to kick off their meals. Samplers, small plates, ethnic options, healthful attributes, promotional bar menus and flavorful dips are key value-added trends, when it comes to appetizers.