Consumers Want Healthy Options, May Not Order Them
November 11/Chicago/Food & Beverage Close-Up -- Technomic's newest study finds that nearly half of consumers want healthier menu items, but only about a quarter of them actively consider nutrition when dining out.
"There is often a disconnect between consumers' intentions and their actions," says Technomic EVP Darren Tristano. "Many consumers are actually making substantial changes to their overall habits, even basing which restaurants they frequent in part based on their impressions of the healthfulness of the brands. However, as many of us know from personal experience, diners do not always follow through on their intentions once it is time to order."