Aging Jocks Look for More from Next-generation Energy Drinks
The introduction of Gatorade in the mid-1960s helped launch the new category of energy drinks and, over the years, the market for such products has exploded. Today, there are aisles and aisles of energy drinks, and recently, sports-specific drinks such as Soccerade have been added -- along with power bars and power drinks, recovery beverages, enhanced beverages, endurance beverages, super-ionized water, power drinks, power bars and supplements of every conceivable kind.
As the U.S. population ages, everyone from Michelle Obama to your family physician and the National Institutes of Health (NIH) is recommending regular exercise. The NIH advises, “Regular exercise can prevent or delay diabetes and help reduce arthritis pain, anxiety and depression.”