August 9/Atlanta/PRNewswire -- A recent BeveragePulse.com study by Concept Catalysts and iModerate Research Technologies found that 94% of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment. The free study also shows that recycling was cited frequently (45%) as the most important environmental concern for packaged beverages. Health concerns and economic issues also contribute to recent category declines in packaged beverage purchases.
This BeveragePulse.com report "Environmental Concerns: The impact on beverage and package decisions" contains these and many other findings such as: * Environmental concerns are driving down the consumption of bottled water. * Although 56% of consumers cite recycling as a critical issue, many are not recycling at work or away from home. * Concern for environmental issues among consumers has heightened as a result of the Gulf oil spill. * Half of the respondents are confused about the meaning of sustainability, some citing it as a negative environmental attribute.